Why is social media marketing becoming more popular? The first reason is that it’s an inexpensive, trackable method of advertising. The audience size of social media is larger than most advertising mediums and businesses can target highly targeted demographics. Because users are more likely to stay active on these platforms, businesses can easily track how well they’re reaching their audience. Another reason is that they can reach their entire audience. Social media platforms allow businesses to connect with their audience, which increases their chances of attracting more people and gaining new leads.
Another reason is that people are using social media more than ever. According to Facebook, more than two billion people use social media. This number is increasing rapidly. According to its website, the number of active users has reached 2.38 billion per month and 1.56 billion daily. According to the latest estimates, the number of global users of social media will reach 3.29 billion by 2022, or 42.3% of the world’s population. This is why marketing professionals have embraced this platform as a vital channel.
Technology is changing our relationship with technology. In the past, the majority of social media posts were texts, but now, there are multiple platforms dedicated to different forms of media, such as video and images. For example, Snapchat has launched filters that feature cats, while Instagram recently added Memoji messaging. These new technologies have already changed the way we interact with our devices. The future of social media is going to be visual and sensory-rich.